Luther "Uncle Luke" Campbell announces the launch of Luke Sports Management

An entrepreneurs guide to success .Today, champion freedom fighter and Hip-Hop icon Luther “Uncle Luke” Campbell announces the launch of Luke Sports Management, a company dedicated to mentoring and representing college and professional athletes and coaches. The management company was launched in particular to provide an equal playing field for Black athletes and coaches who lack proper representation.

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A Guiding Hand

Having been a conduit for athletes for over thirty years via his Liberty City Optimist program and his work as a high school coach, Campbell has helped develop pro athletes from the start of their introduction to football including the likes of Devontae Freeman, Duke Johnson, Willis McGee and Chad Johnson.

“So many of these athletes, especially those of color, are being overlooked or taken advantage of,” expressed Campbell. “I feel a need to serve the underserved. Our job is to push the envelope and give them a sense of comfort while providing avenues that can take them to the next level.”

Campbell continues, “My experience in sports as a high school player, advocate and coach to players such as Vosean Joseph, Carlton Davis, Deandre Baker, and Emmett Rice, tied to my life-long career in the entertainment business will offer never-done-before opportunities to our clients. What sets us apart is that we are offering ground-breaking representation to coaches as well.”

Campbell has had an extensive marketing career within the entertainment industry, working with artists such as H-Town, 2 Live Crew, Pitbull and Trick Daddy, and has mentored some of the best pro athletes such as Hall of Famers Edgerrin James, Warren Sapp, Ricky Jackson and Cortez Kennedy.

College sports are changing drastically, with Florida being the first state to approve college athletes to be paid for their name and likeness. Campbell has dedicated the next step in his career to fighting for the underrepresented and serving as a voice for the people who often go unheard.


Luther Campbell first rose to national prominence when, as a member of the controversial group 2 Live Crew, went to the United States Supreme Court to protect freedom of speech about creating parodies in recorded material. Also, Campbell’s fight for creative license forced the recording industry to take responsibility for providing “parental advisory” warnings on music, as the first person to apply the warning to his recordings. Luther Campbell also holds the distinction of being the first Southern rapper to appear on Billboard’s pop charts; being included in the Rock and Roll Hall of Fame’s “Hip-Hop Nation: Roots, Rhymes and Rage” exhibit; and being the first urban music executive to launch a truly independent record label, with all aspects from production to distribution handled in-house. Before launching Luke Recordings in 2018, Campbell had already parlayed his musical legacy into a career as a businessman, community leader, author, radio and television personality, drawing most headlines these days for his philanthropic endeavors and political activism. Campbell is currently a sports radio host and long-time columnist for the Miami New Times. He is also the executive producer and creator of the 2018 Starz docuseries, “Warriors of Liberty City,” a spin-off of the Sports Emmy Award-nominated documentary “Liberty City Warriors” on Viceland. Luther Campbell is also currently producing several film and television projects, including a biopic on his life in partnership with partners Swirl Films. Lastly, Luke Recordings is a state-of-the-art recording facility located in Miami, Fl and owned by the “Godfather of Southern Hip Hop,” Luther “Uncle Luke” Campbell.