To redefine the overall image of an iconic Atlanta nonprofit foundation to reflect and preserve the name of history of Alonzo Franklin Herndon.
Development of copy, communication of video production and video content for continually utilization across all media platforms for continued brand awareness
Oversee development of video content to include preproduction, day of event and post production to insure brand messaging is fulfilled
Oversee alignment of external vendors to execute creative vision
Oversee alignment of local media personalities to support creative vision
Oversee alignment of strategic partnerships to reduce overhead of foundation cost