How to Amanda Seales Clothing Line like a Pro. Comedian, actress, and producer Amanda Seales announces the launch of Illustrious League, a new clothing line that caters to Black women. For years, Seales dreamed of launching an exclusive brand of her own and aimed to create something unique that would make people feel good. With Illustrious League, she combines comfy lounge wear, striking hand drawn designs, and empowering language. Each limited edition collection has a themed color palette that encapsulates its vibe.
“The inspiration for my line came from the madness of 2020 and folks stuck at home fighting their way through it,” said Seales, who is well known for her role as Tiffany on HBO’s hit show Insecure. “The line combines three main aspects for not only my brand, but my wellness: powerful messaging, art and authenticity.”
Seales borrowed the name Illustrious League from her show Smart Funny & Black – a gameshow in which individuals go head-to-head to test their knowledge of Black history, Black culture, and the Black experience. Seales, who produces and hosts the gameshow, said the name embodies a collective of people who are committed to contributing to Black excellence.
Illustrious League can of course be worn by anyone but, as with most of her work, Seales created with Black women in mind.
“In our constant efforts to save the world, [Black women] often forget to take care of ourselves, rest our minds and comfort our spirit,” Seales said. “Through its messaging, image designs and aesthetics, this line embodies all of that.”
The Design Approach
Seales is a part of each step of the design process – from the color scheme and messaging to the designing and digitizing – and has named her debut collection Save Yourself. “I truly believe that not enough of our social teachings encourage us to truly connect with the power we have within,” Seales said. “Save Yourself is about reminding us that we have it within us to save us,” she added.
Illustrious League comes from women and is rooted in empowering women, so it’s fitting that it will launch during Women’s History Month on Friday March 12. The line will feature original artwork hand drawn by Seales, and each limited-edition drop will have a unique message and color palette that make each a collector’s item.“ Our messaging is thoughtful and is at the heart of each drop,” Seales said. “It speaks to the human condition and seeks to uplift.”
Each box will also include an original piece of creative writing by Seales based on the messaging of the drop. “Our goal is to establish a brand that combines unique artistry and dynamic messaging for folks to not only collect, but also to look to when they want casually fly comfort,” Seales said. Illustrious League’s first collection Save Yourself will be available on its website IllustriousLeague.com on Friday March 12. The debut drop features a serene blue theme representing the importance of maintaining your inner piece while fighting the power.
About Illustrious League
Launched in 2021 by comedian, actress and producer Amanda Seales, Illustrious League is a clothing line that is geared towards making Black women’s wellness a priority. Illustrious League will feature multiple collections with different designs and uplifting messages. All hand drawn and designed by Seales, Illustrious League features original artwork and each box includes an original piece of creative writing from Seales based on the messaging of the drop. Illustrious League was started from the ground up with no seed money or investors.