Dr. Scholl’s Shoes Collaborates With St. Louis Rapper Producer Mvstermind.
Dr. Scholl’s Shoes is continuing their innovative approach to footwear design by collaborating with ascending St. Louis rapper and producer Mvstermind. The pair just launched a never-before sold shoe on drschollsshoes.com this week!
The “MVSTERMIND” shoe is a limited release men’s sneaker designed by the artist himself in collaboration with Claude Leco, a designer for the brand. The footwear is fresh, modern and perfect for the urban sneaker enthusiast. The sneakers retail for $100 and are available for purchase HERE.
Rising rapper and producer, Mvstermind, is a self-taught artist who began creating at the age of 11. After releasing the debut EP “Cusp,” Mvstermind achieved the honors of a “TIDAL Rising Artist” and one of NPR’s “20 Artists to Watch in 2019.” His confident, forward-thinking attitude and bouncy performance style earned him opening spots for Chance the Rapper and Travis Scott. By combining elements of rap, soul, electronica and trap, Mvstermind has developed a unique style he calls “retro futurism hip hop.”
ABOUT DR. SCHOLL’S SHOES
William Scholl was an inventor and entrepreneur who created products to comfort feet. In the 60's, he designed a simple wood sandal with a brightly colored strap inspired by a vintage clog he found on his travels. He set out to make a shoe that was good for one's health and ended up creating an enduring fashion icon. Today, we share his same passion and approach. Our vision is to create innovative footwear with uncomplicated, playful style for a healthier life. We obsess as much about how shoes feel when you slip them on, as how your feet feel at the end of the day. We strive to make active feel at ease. With the belief that function and fashion should always be in perfect harmony, we design for your everyday life in the real world. We're inspired by natural beauty that is timeless and relaxed. We love effortless style no matter the season, the authentic heritage of American design, and fashion that's simple, yet full of surprises. Our heritage is one where well-being and fashion meet unexpectedly and it's in the unlikely union where we find inspiration and discover endless possibilities.