Atlanta's Own Jermaine Dupri Shares The Remarkable Rise Of So So Def Records 


The prolific career of hip hop mogul Jermaine Dupri and his indelible influence on music over the last 26 years is explored in ‘Power, Influence and Hip-Hop: The Remarkable Rise of So So Def’ debuting Thursday, July 18 on WE tv. In addition, Dupri will celebrate the world premiere of the documentary special on Sunday, June 23 at SeriesFest in Denver, Colorado.



Throughout this one-hour documentary special, we uncover the unique stories that make up the history of So So Def, one of the very few black owned labels from its humble beginnings to multi-platinum success and stardom. Jermaine Dupri’s ability to shape Atlanta’s popular music culture becomes apparent in this riveting journey that has turned him into one of the biggest music moguls of our time. Dupri’s mission has always been to create a universal platform through music not only in urban communities but around the world. Today, he’s achieved just that. The documentary features never-before-seen archival footage and original interviews with Dupri’s contemporaries including Mariah Carey, Usher, Snoop Dogg, Will.I.Am, Da Brat, Bow Wow and Nelly.



The special is a production of WE tv in association with Entertainment One (eOne), who also produce “Growing Up Hip Hop” and “Growing Up Hip Hop Atlanta” for the network.



About Jermaine Dupri

In 1992, Jermaine Dupri introduced to the world an 11 and a 12 -year-old who wore their pants backwards by the name of Kris Kross. In February of that same year their first song “Jump” was released and immediately soared to #1 on the pop charts remaining for 8 weeks. This accomplishment labeled Jermaine as a 19-year-old wunderkind and super-producer. With over 400 million records sold to date, Dupri, a member of the Songwriters Hall of Fame is one of most successful producers in the music industry. His career milestones include the release of several platinum recordings as CEO of So So Def, winning numerous awards including a Grammy for Best R&B Song, and being honored with an ASCAP Golden Note Award, given to composers and songwriters who have achieved extraordinary milestones. Now, over twenty-five years later, after the continued success of developing other teen stars and iconic So So Def artists such as Xscape, Usher, Da Brat, TLC, Bow Wow and more, Jermaine is still on the scene and celebrating his legacy and more than 25 years of So So Def.


About WE TV

With compelling, can’t miss unscripted shows, WE tv’s programming is fueled by personalities and relationships filled with purpose and passion. WE tv welcomes everyone and creates an inclusive experience across all platforms: on TV, online, on demand, and social media, embracing how today’s digitally savvy, socially engaged audiences connect through content, using it as a catalyst to drive conversation and build community. WE tv is owned and operated by AMC Networks Inc., and its sister channels include AMC, BBC America, IFC and SundanceTV.