Secrets Revealed Jermaine Dupri Shares The Remarkable Rise Of So So Def Records 

Share on facebook
Share on twitter
Share on pinterest
Share on linkedin
Share on email
Jermaine Dupri Shares The Remarkable Rise Of So So Def Records photo courtesy of We TV

Power, Influence and Hip-Hop: The Remarkable Rise of So So Def celebrates the prolific career of hip hop mogul Jermaine Dupri.  JD’s indelible influence on music over the last 26 years is explored in the TV docuseries debuting Thursday, July 18 on WE TV. In addition, Dupri will celebrate the world premiere of the documentary special on Sunday, June 23 at SeriesFest in Denver, Colorado. Throughout this one-hour documentary special, we uncover the unique stories that make up the history of So So Def, one of the very few black owned labels from its humble beginnings to multi-platinum success and stardom.

Jermaine Dupri’s ability to shape Atlanta’s popular music culture becomes apparent in this riveting journey that has turned him into one of the biggest music moguls of our time. Dupri’s mission has always been to create a universal platform through music not only in urban communities but around the world. Today, he’s achieved just that. The documentary features never-before-seen archival footage and original interviews with Dupri’s contemporaries including Mariah Carey, Usher, Snoop Dogg, Will.I.Am, Da Brat, Bow Wow and Nelly. The special is a production of WE tv in association with Entertainment One (eOne), who also produce “Growing Up Hip Hop” and “Growing Up Hip Hop Atlanta” for the network.

BELLA+CANVAS

About Jermaine Dupri

In 1992, Jermaine Dupri introduced to the world an 11 and a 12 -year-old who wore their pants backwards by the name of Kris Kross. In February of that same year their first song “Jump” was released and immediately soared to #1 on the pop charts remaining for 8 weeks. This accomplishment labeled Jermaine as a 19-year-old wunderkind and super-producer. With over 400 million records sold to date, Dupri, a member of the Songwriters Hall of Fame is one of most successful producers in the music industry. His career milestones include the release of several platinum recordings as CEO of So So Def, winning numerous awards including a Grammy for Best R&B Song, and being honored with an ASCAP Golden Note Award, given to composers and songwriters who have achieved extraordinary milestones.

BELLA+CANVAS

Now, over twenty-five years later, after the continued success of developing other teen stars and iconic So So Def artists such as Xscape, Usher, Da Brat, TLC, Bow Wow and more, Jermaine is still on the scene and celebrating his legacy and more than 25 years of So So Def. About WE TV With compelling, can’t miss unscripted shows, WE tv’s programming is fueled by personalities and relationships filled with purpose and passion. WE TV welcomes everyone and creates an inclusive experience across all platforms: on TV, online, on demand, and social media, embracing how today’s digitally savvy, socially engaged audiences connect through content, using it as a catalyst to drive conversation and build community. WE tv is owned and operated by AMC Networks Inc., and its sister channels include AMC, BBC America, IFC and SundanceTV.

SHARE OUR CONTENT

Share on facebook
Share on twitter
Share on pinterest
Share on linkedin
Share on email

COMMENT & ENGAGE

INSTAGRAM

JOIN OUR LIST

MORE STORIES
PATRICK T COOPER YOUTUBE
MORE NEWS STORIES
0

Interview Details & Links

Dearest public relations representative, show participant and show guests, We have the truth serum. Uncensored dialogue with trailblazers, game-changers, disruptors and tastemakers will be a fantastic journey and unforgettable experience. Finally, it is our promise that viewers will walk away tabling their judgments, living life authentically, and celebrating originality.

See below the run of show format and details for your review in preparation for appearing on Coming Out of The Closet to Set the Record Straight hosted by Patrick T. Cooper. The Ultimate Double Entendre! This broadcast is an attempt to help mankind reach their fullest potential through genuine in-depth communications reinforced with humor. We want to be a central source of encouragement. Let’s face it everyone doesn’t know love. Patrick attributes his successes to be a direct result of knowing unconditional love. The focus of the show is to examine our core curriculum specifically Mental, Physical, Spiritual, and Financial Health and well-being. Furthermore, we will examine the topics required in surviving today’s world. We will focus on everything except Sex and
Politics (Well maybe a little sex! G-Rated of course)

  •  Show Introduction (2 mins.)
  •  Host Reaffirms subscribe and follow call to action (30 secs.)
  • Guest Arrives on Broadcast share what makes them an authority (1min.)
  •  Host and Guest Banter (2 mins.)
  • Host Reaffirms subscribe and follow call to action (30 secs.)
  • Patrick ask staple question (2 mins )
  • Host and Guest tackle pre-existing questions (5 mins.)
  • Host Reaffirms subscribe and follow call to action (30 secs.)
  • Host and Guest tackle pre-existing questions (5 mins.)
  • Questions and Answer with Guest from watchers (5 mins.)
  • Guest Wraps do your drop where to find you Instagram product links etc. (1min)
  • Host Wraps (what did you learn and stay tuned for next week’s guest etc. (3 mins.)
  • Host Reaffirms subscribe and follow call to action (30 secs.)
    Preliminary questions for broadcast ( used as a skeleton but want natural conversation)
    General Question
    1. What’s your definition of happy or happiness?
    2. How do you find peace of mind or what’s your way to calm yourself?
    3. What is the most exciting thing about your newest project?
    Specific Question for Your industry
    1. Why is the ______(mental health, veterans, design project) so important?

The views expressed on The Fashioneer are the opinion of the team, although occasionally we may have a guest writer. The writer’s bio will be at the bottom of the story and you should assume that those are the views of the guest writer only and not that of the team.

We review and select many products for multiple publications. Our criteria for review is the same no matter how we may have received the product. Only products which are vetted by our team will be chosen for The Fashioneer and for any other publication we write for. We  may use photographs of the product that may come directly from the company website, high resolution images you provide, or images provided by our team. These also may be used during our social media campaigns.

Please note that we will not review sample sized products. We will only review full sized products that a customer would purchase. A full-sized product is required to give an honest, detailed review. Sample sized products will be donated to charity.

If we are provided free products of minimal value (SWAG) at a conference, event or meetings that are being given to all attendees, such as bags, books, water bottles, small product samples, coupons, etc., we do not consider these items as compensation and will not necessarily disclose them when talking about a product.

COLLABORATIONS

Our publication accepts many forms of compensation including (but not limited to) paid posts, sponsorships, brand ambassadorships, advertising, products and trips. While the compensation we receive may influence the advertising content, links, or post topics of this publication, it will never influence our opinion on any subject or product. If you identify a story where there are links to another website, you should assume that we were compensated in some way or that this is an affiliate link.

If a reader clicks on a link or advertisement on our site and subsequently makes a purchase on that website, or uses a discount code(s) found on patricktcooper.com, we may receive some form of compensation (cash or otherwise) from that company or website.

We review and select many products for multiple publications. Our criteria for review is the same no matter how we may have received the product. Only products which are vetted by our team will be chosen for The Fashioneer and for any other publication we write for. We may use photographs of the product that may come directly from the company website, high-resolution images you provide, or our team may take the pictures. These also may be used during our social media campaigns.

Please note that we will not review sample sized products. We will only review full-sized products that a customer would purchase. A full-sized product is required to give an honest, detailed review. Sample sized products will be donated to charity.

If we are provided free products of minimal value (SWAG) at a conference, event or meetings that are being given to all attendees, such as bags, books, water bottles, small product samples, coupons, etc., we do not consider these items as compensation and will not necessarily disclose them when talking about a product.

The views expressed on The Fashioneer are the opinion of the team, although occasionally we may have a guest writer. The writer’s bio will be at the bottom of the story and you should assume that those are the views of the guest writer only and not that of the team.

Hello, Welcome to your dashboard

View & edit your account details.

Login

PERSONALITY DRIVES BRANDS

THE CHALLENGE

To redefine the overall image of an iconic Atlanta nonprofit foundation to reflect and preserve the name of history of Alonzo Franklin Herndon.

THE SERVICE

Website Design

Content Design

Creative Strategy

Social Strategy

CLIENTELE

THE SOLUTION

    • Create and drive traffic flow of Herndon Foundation gala brand identity across all online, print and social media platforms  

  • Development of Herndon foundation brand refresh of web design and marketing collateral to support gala (funnel to keep patrons and sponsors engaged) 
  • Development of copy, communication of video production and video content for continually utilization across all media platforms for continued brand awareness  

  • Oversee development of video content to include preproduction, day of event and post production to insure brand messaging is fulfilled   

  • Oversee alignment of external vendors to execute creative vision 

  • Oversee alignment of local media personalities to support  creative vision  

  • Oversee alignment of strategic partnerships to reduce overhead of foundation cost  

    •  
PERSONALITY DRIVES BRANDS

THE CHALLENGE

Chef Holly wanted a unique way to display her work as a celebrity chef & caterer while maintaining functionality & streamlined user information. Displaying menus, galleries, partners, & many of the other constantly changing elements make for a very unique web design. How can you display such a variety of content in a neat easy to use way?

 

THE SERVICE

Website Design

Content Design

Creative Strategy

Videography

CLIENTELE

THE SOLUTION

    • Built high converting website

    • Write copy that speaks directly to the needs of the end user

    • Conduct rigorous market research to find openings for authority

    • Showed off portfolio & gallery in an elegant manner.

PERSONALITY DRIVES BRANDS

THE CHALLENGE

To  develop on trend and seamless communication of door design  to consumers.

THE SERVICE

Social Strategy

Creative Strategy

Content Design

CLIENTELE

THE SOLUTION

  • Creative brainstorming with the purpose of developing insightful understanding of key design and building trends across various environments where people can live, learn, work and heal better.
  •  Identify, track, define and make recommendations regarding trends by understanding and analyzing consumer lifestyle, product and engagement trends across multiple industries.
  • Review and analysis of current trends, innovation, design, lifestyle, sustainability concerns, and feedback on new and existing solutions.
  •  Development of road map toward elevated understanding  door trends and innovation.
  •  
PERSONALITY DRIVES BRANDS

THE CHALLENGE

Ready to re-define fashion $5 at a time the founder of Save & Slay, needed to make her brand and it’s products digitally paramount on the world wide web. The goal was to make a cohesive brand presents that stands out amongst competitors and shows to illustrate products in a well organized stylistic manner.

THE SERVICE

Website Design

Content Design

Creative Strategy

CLIENTELE

THE SOLUTION

  • Built high converting website

  • Write copy that speaks directly to the needs of the end user

  • Conduct rigorous market research to find openings for authority

  • A/B Split test landing pages to determine best performers

STATISTICS

750 K
EDITORIAL REACH

Age 25 – 65
Gender 55% M 45% F

%50 percent of live in the U.S.A.

30 K
SOCIAL

Income (Mean) 372K

Net worth (Mean) 2.3M

750 K
DISTRIBUTION

Education 99% any college

31,000+ readers 100 + Countries

BEAT

  • ART
  • LGBTQ
  • TRAVEL
  • LUXURY
  • FASHION
  • LIFESTYLE
  • AFRICAN AMERICAN EXPERIENCE

PATRICK T COOPER EMISSARY & CEO = CHIEF ENCOURAGEMENT OFFICER

“For more than 20 years Patrick T Cooper’s unique style has influenced culture. Moreover, an innate  creative prowess has contributed to  art, design, architecture, food, music, and automotive industries.”

From wardrobe stylist to CEO, Patrick T. Cooper’s career encompasses over 20 years in design.
Click here to download.
From wardrobe stylist to CEO, Patrick T. Cooper’s career encompasses over 20 years in design.

 

Click here to download.
An avid romantic of color, texture, layering and travel Patrick mindfully manipulates the intersections creating a culture and lifestyle determined and reinforced with his primary principles: live authentically & celebrate originality.
Click here to download.
We are syndicated lifestyle product editors for multiple print and digital publications in the USA. We curate content continually from January to December.

 

Click here to download.

SERVICES

CREATIVE DIRECTION

We drive the creative process.

GRAPHIC DESIGN

From logos to billboards.

WEBSITE DESIGN

From development to deployment.

COPYWRITING & CONTENT CREATION

Curation of message.

BRAND IDENTITY DEVELOPMENT

Who | What | When | Where | Why | How

SOCIAL MEDIA MANAGEMENT

Stay engaged with your audience.

PROMOTIONAL PRODUCT SUITES

Reach your consumer directly.

TRADE SHOW DESIGN & CONCEPT

From build out to buyers.

MARKETING COLLATERAL DESIGN

From postcards to PPC Ads Campaigns.

SCHEDULE

Login to your account