Run For His Life Is A Film To Look For At The 2020 American Black Film Festival

Run For His Life tells the captivating story of Repeter ‘Pete’ Monsanto, a man who at first glance lives a glamorous life as a celebrity photographer working with entertainment’s biggest names. Beneath that flashy exterior, is a man with a father-sized hole in his life. When he was just six years old, Pete’s father, Peter Monsanto, was arrested and convicted of racketeering and sentenced to life without parole. Pete remembers vividly when he was just six years old and law enforcement burst into his home in the middle of the night and took his father away. Life had been good for him before that. Although Pete’s father was involved in questionable activities, he had remained a constant and reliable presence, whose sudden absence changed Pete’s life dramatically.

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Odyssey Impact, a leading social impact campaign organization, and their affiliated production company Transform Films®, have announced that their compelling short-form documentary, Run For His Life, has been chosen as an official 2020 American Black Film Festival selection in the Emerging Directors showcase. This category highlights the next generation of storytellers and the work of aspiring directors of color, from around the world. These original voices have developed narrative feature films, that are compelling in content and reflect today’s social issues. Due to restrictions from the coronavirus pandemic, the 24th annual festival will take place in a virtual format, labeled the ABFF Online Edition and will continue the tradition of the live festival. The lineup will feature the best of independent Black cinema, studio premieres, conversations and panels, along with virtual networking events, and will be hosted on ABFF.com from August 21-30.

“It is an honor to be included in the long-standing history of great filmmakers and films who have been nurtured and seen by the ABFF family. This film is a deeply personal story that resonates across many verticals. I hope that viewers will be as immersed in learning opportunities and driven to action on criminal law reform and the importance of parental support and connection through incarceration, just as I am,” says Melissa C. Potter, Head of Social Impact and Communications at Odyssey Impact.

Odyssey Impact and Transform Films®, are an innovative team of film and social justice professionals, who create strategic social impact campaigns around award winning films to bring change to communities. Through their social impact campaigns, Odyssey Impact touches individuals from all communities of faith, change makers, influencers and stakeholders to engage in their communities to address important issues in their lives.

To watch the American Black Film Festival (ABFF) Online Edition, visit: www.abff.com.

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